This exclusive showroom for the Essens brand, located in Caracas, Venezuela, offers customers a unique and outstanding shopping experience. With a focus on sustainability and minimalist aesthetics, this project has transformed a space previously occupied by an office complex into a reflection of the branding’s distinctive characteristics.
The showroom is composed of two main areas: one dedicated to storage, which occupies most of the space, and the retail area, designed specifically for the display and marketing of the products. Through careful adjustments and modifications, the use of the available space has been optimized, maintaining the existing workstations and significantly increasing the storage area.
In the retail area, the idea was to accentuate the clothing display by creating a large central accent with a strategically modified platform to highlight the garments. The ceilings were resolved with paint, and a perimeter skirting was installed with metal tubes that serve as displays for hanging and displaying the clothing. The large central dome generates natural lighting, simulating the effect of a large skylight, creating a bright and welcoming atmosphere that perfectly complements the brand’s minimalist aesthetic.
Wood is a major component of the showroom design, bringing warmth and texture to the space. In addition, the building’s tower has large windows that allow abundant natural light to enter, creating an elegant and minimalist visual. The metallic elements in their natural tone also contribute to this style.
The color palette used in the showroom follows the minimalist Essens line, with a predominance of neutral tones such as white, gray and black. The touches of color come from the brand’s clothing and accessories, which become the protagonists of the space.
In short, this showroom manages to effectively convey the brand’s identity and aesthetics, through a design that prioritizes the display of products, the reuse of existing elements and the generation of an exclusive and captivating shopping experience for customers in the interior design industry.
