How interior design can transform your real estate sales in a crowded marketplace

In the competitive real estate world, every detail counts when selling a property. One of the most influential factors in the buying decision of potential clients is interior design, which not only creates visually appealing spaces, but also adds tangible value to what will become their future homes.

Well-executed interior design can transform an ordinary home into a dream space, significantly increasing its market value. For real estate agents, understanding the power of this resource is vital to generate successful sales, offering more than just aesthetically curated areas, achieving highly functional and, above all, personal spaces.

Likewise, offering this service could translate into justifying higher profit percentages, a reduction in time on market and, especially, creating a much more comprehensive proposition. Below, we delve into the benefits of this potential alliance.

Proyecto Residencial Casa BT, Maracaibo, Venezuela

Furnishings and decoration: an ideal letter of presentation

Making a positive first impression is essential, as furnishings and décor not only beautify a space, but also tell a story, highlighting the character of the property and making it memorable to prospective buyers.

According to the National Association of Realtors (NAR), 77% of real estate agents agree that good furnishings help buyers visualize the property as their future home, and 49% of these buyers are willing to pay more for a well-decorated home.

An experienced team of decorators can transform any space, enhancing its highlights and softening less flattering areas. In other words, the right arrangement of furniture, choice of colors and textures, along with thoughtful decorative details, create a warm and welcoming atmosphere that invites the buyer to imagine living there.

Residential Project Apt S3, Maracaibo, Venezuela

This strategic approach to presentation not only generates immediate impact, but also positions the property as unique and desirable, significantly increasing the chances of a sale by making it stand out from the competition.

Shopper experience: connecting emotionally with the space

The property buying process is deeply influenced by emotional factors. According to a Zillow report, buyers make emotional decisions in as little as 7 seconds when entering a property, and 80% of them find it easier to visualize the property as their home when it is decorated.

This, along with the idea that effective interior design goes beyond aesthetics, supports the view that when spaces are designed with a clear purpose, they become more than rooms, transforming them into settings for future memories.

Casa Ca residential project, Maracaibo, Venezuela.

In addition, a Coldwell Banker study reveals that a well-designed environment can increase the perception of value and accelerate the decision process, highlighting the importance of connecting emotionally with shoppers.

Proyecto Residencial Apto VL – Valencia, Venezuela

As a real estate agent, you can leverage this knowledge to guide buyers through an emotional experience that leads them to make faster and more favorable decisions, reinforcing the perception that interior design is a key component to closing a successful real estate transaction.

Added value: maximizing sales potential

Offering a custom interior design service is an effective way to add value to a property and make an additional profit on each project. Coldwell Banker research shows that 68% of decorated homes sell for a higher price.

Collaborating with a professional interior design team allows you to transform ordinary spaces into irresistible environments that capture buyers’ attention, thereby accelerating the sales process and justifying a higher price. Offering real, tangible value that goes beyond the conventional results in a significant return for your clients, who invest in spaces that respond to their lifestyle.

Proyecto Residencial Apto 2 DM –  Madrid, España

Create model spaces that highlight the attributes of the property.

When it comes to highlighting the unique attributes of a property, model spaces play an essential role. These environments, designed with a timeless and neutral style, allow potential buyers to visualize the property’s potential without being influenced by passing trends.

Some advantages of using this scheme to increase the attractiveness of an area may be:

1. creating a timeless canvas: model spaces are designed to be visually appealing and inviting, without relying on fads or design trends that can quickly become outdated.

By using a neutral color palette and clean-lined furnishings, these spaces allow buyers to imagine how they would customize the home to their unique style, facilitating an emotional connection to the property.

2. Easy visualization of space potential: A good model space maximizes the functionality of each area, helping buyers visualize how they could use these environments for their daily lives. The strategic arrangement of furniture and simple yet elegant décor allow buyers to focus on the architectural features and flow of the home, rather than being distracted by overly specific or loaded design.

3. Flexibility in customization: designed to appeal to a broad audience, they also leave room for customization. This means that, even if the area is fully decorated, buyers can easily imagine how they would tailor the home to their personal needs and preferences. From changing wall colors to modifying furniture arrangements, model spaces offer a solid foundation for buyers to project their personal vision.

4. Highlight architectural features: By avoiding overly stylized design, model spaces allow the property’s architectural features to shine. High ceilings, large windows or unique details can be subtly but effectively highlighted, capturing buyers’ attention and helping them visualize how these elements could be integrated into their daily lives.

Proyecto Residencial Apto Modelo 3G La Cinta, Caracas, Venezuela

This is how DGLA becomes your ideal partner!

At DGLA, we understand that each real estate project is unique and requires a personalized approach. We are a multidisciplinary team of professionals that focuses not only on aesthetics, but on creating spaces that truly make a difference in the lives of your clients.

From design conceptualization to the complete integration of all the disciplines involved, our goal is that you and your clients feel supported at all times, knowing that you have a team committed to making each property not only look spectacular, but also meet the highest expectations of functionality and comfort.

Furthermore, our collaboration is not just about design, but about creating a worry-free experience for you and your clients. We take care of the entire process, ensuring that the project is executed efficiently and with significant cost savings.

Benefits for the real estate agent

Obtain an economic participation: By collaborating with us, you will benefit from a percentage commission on each completed project, directly related to the final quotation of the work.

Stand out in the market: By offering our comprehensive interior architecture service, your company will position itself as a leader in the market. Raise your profile and differentiate yourself from the competition by providing exclusive and cutting-edge solutions that only we can provide.

Enhance Your Customers’ Experience: With our customization service, you can offer your customers a unique experience. At DGLA, we take care of everything from customer service to the custom design of each space, allowing you to deliver exceptional service that exceeds expectations.

Deeper Customer Connections: Strengthen your relationships with clients by providing not just properties, but fully designed and customized homes. This approach helps build trust and loyalty, highlighting your commitment to customer satisfaction and quality service.

Proyecto Residencial Apto A, Maracaibo, Venezuela

By implementing well-planned design strategies that elevate the visual appeal of a property, you increase the likelihood of increasing your sales and your clients finding their true ideal space.

If you have questions or want to know more about how interior design can benefit your real estate projects, it’s time to contact us!